CITY OF LA MESA KICKS OFF HOLIDAY SEASON WITH SHIMMER EVENT
On December 1st, the City of La Mesa celebrated the holidays with Shimmer, the City’s annual Downtown Village lighting ceremony. In its second year, the event commemorates the City’s commitment to supporting business growth through investment in infrastructure, marketing and community outreach.
The updated shopping and dining district features the newly constructed Legacy Park, and recently opened dining and entertainment options including retro beercade Coin Haus, Public Square Coffee House, and outdoor café Sheldon’s Service Station.
“We are proud to support the businesses of La Mesa and the Shimmer event is a perfect way to support them by bringing people to our Downtown Village to dine, shop and explore,” said La Mesa Mayor Mark Arapostathis. “The City continues to make great strides in showing business owners that we are here to support them in opening and operating their businesses.”
La Mesa Shimmer featured a downtown holiday lighting ceremony at the Lookout at Legacy Park and a holiday window display contest along La Mesa Blvd from 4th Street to University Ave. Visitors also enjoyed a complimentary hot chocolate bar, photo booth with Frosty the Snowman and live music.
“Exploring La Mesa doesn’t stop with Shimmer, we encourage people to see all that our City has to offer at other holiday events and throughout the entire year,” said Mayor Arapostathis.